Nurasto.com Website

My digital scrapbook

Failure is part of freelance life

on under Internet, Marketing and Business3 Comments

I am assuring to my self to be brave writing this article and publish it to public. I am trying to be open as possible and hope you will learn from my story. I am freelance web developer since 2004 until this day. Freelance world nowadays is different than when I was decided to go as freelancer. I want to share to people whom decided to be full time freelancer.

The reason I choose my path as freelance because I can’t get a job because of my education background, Computerize Accounting even it’s under Information System Faculty. My degree is S. Kom, computer degree, holding same title like IT graduates. I have good GPA score and I don’t know the exact reason why some companies reject me after last interview. That’s bit of my story why I am started as freelancer.

Read More

Mochi Media Out Of Service

on under Internet, Marketing and BusinessBe the first to comment

One shocking news for me. Mochi Media is out of service on 31 March 2014. I don’t know the real reason why they get out from flash games business. The flash game publisher quite panic when knowing Mochi Media is out of business. There’s a lot flash games under Mochi Media using their API for advertisements, leader boards and scores, which means flash games released under Mochi Media feed will be broken.

Some publishers report they can still run the games without problem but few Mozilla Firefox release will not work. I was missed the deadline to download games from their server and now I am considering to find new alternatives to Mochi Media. I am pretty concern about games licensing because those games was developed by other party. Mochi Media state on their announcement, publisher should contact developer directly if publisher want to host flash game on their games website.

This is sad moment. The most trusted flash game distributor is game over.

Apakah Jasa SEO diperlukan?

on under Internet, Marketing and BusinessBe the first to comment

Saya akan mengangkat kisah nyata yang saya alami untuk membahas hal ini. Suatu waktu saya mendapat telpon dari salah satu klien saya yang kebetulan bergerak di bidang UKM dan beliau bertanya bagaimana meningkatkan peringkat websitenya serta menyampaikan bahwa beliau baru saja menerima tawaran jasa SEO (Search Engine Optimization) agar situsnya bisa naik peringkat SERP (Search Engine Result Page) ke halaman satu. Pertanyaan ini diutarakan ketika update algortima seperti Google Panda dan Penguin belum ada.

Saya hanya bisa memberikan pendapat bahwa sebisa mungkin kita melakukan optimalisasi secara natural dan bersabar. Karena beliau punya cukup waktu luang untuk mengurus bisnisnya, maka beliau aktif di forum dan media iklan online yang bisa mendongkrang pengunjung. Saya yang dipercaya sebagai developer  bisa membantu dari on page optimization karena saya juga tidak tahu secara dalam tentang bagaimana Google Search bekerja.

Read More

Apa itu Google Panda dan Google Penguin?

on under Internet, Marketing and Business5 Comments

Google Panda dan Google Penguin merupakan julukan/kode untuk alogrithma melakukan filterisasi peringkat hasil pencarian yang ditujukan untuk meningkatkan kualitas hasil pencarian. Kedua penerapan alogritma ini memang jadi momok yang digadang – gadang akan menyulitkan situs untuk muncul pada halaman – halaman awal  hasil pencarian. Dalam artikel kali ini kita akan membahas keduanya dan apa parameter sederhana dari pemuktahiran algoritma mesin pencari Google.

Google Panda

Google Panda, kode ini bukanlah diambil dari binatang asal negeri cina namun diambil dari nama belakang seorang insinyur di Google yaitu Navneet Panda. Di berlakukan pada bulan Februari 2011 dan kemudian diupdate pada bulan April 2012. Google Panda fokus untuk menampilkan hasil pencarian website yang jujur, orisinil, dan tidak terlalu banyak iklan. Website – website yang pertama kali kena dampaknya adalah situs yang berkualitas rendah. Seperti apa sih situs yang berkualitas rendah? contohnya adalah situs seperti blog yang menggunakan autoblog, halaman jualan yang panjangnya setengah mati (squeeze page) atau isi situsnya banyak copy paste dari situs lain.

Read More

How To Show Your Photo on Google Search

on under Internet, Marketing and BusinessOne Comment

Let me take a guess, you’re looking for tutorial to show your photo on Google Search Result. You may see other blog author photo or my photo on previous search result. How can be done? Well, I was had same question and try to figure how it work.  It’s quite confusing but after few trial, I just get it.

On Google webmaster support’s site; photo in search result defined as Author Information. This Rich Snippet not only for authorship information but there’s a lot  new function utilize micro format or micro data on a web page to show information about it. Google’s Rich Snippet needs good structure data, so make sure your page providing any required information to make rich snippet work, in this case Author Information.

I am trying the write up the requirement and how to make search result for your website with author information. I cope the important step.

Read More